Craig Davies
Managing Director
Craig
is the Managing Director of HRA and founder of the company. He believes
in a personal hands on approach and as such has set a limit on the
number of clients HRA will represent.
He has twenty years experience
in publishing both consumer & industry related publications. He
has been actively involved with all state visitor & convention bureaus,
Tourism offices and major airlines during this twenty year period.
Craig was a Director of The Braynart Group -founders of Quorum Magazine,
Pacific Island Fact File & Meeting Place Australia, a Director of
Paradises Ink -founder of Mice.net Magazine, Asian Paradises & Pacific
Island Paradises (all of these publications are still actively involved
in the market and have proven track records) Now Managing Director
of Decra Publishing & Creative, a boutique marketing company and Publishers of Peace of Mind -a seniors magazine.
Having traveled extensively around the globe he has developed a
strong love of Asia and the south Pacific " I think we have
all this beauty right at our back door, why spend 24 hours on a plane
when the very best is but a few hours away". Having spent many
years traveling throughout Australia & South East Asia, and dealing
face to face with all major hotels and resorts he has gained a clear
understanding of what is needed. With his years of publishing
experience he also has a clear insight into what advertising works
and what does not!
Through Craig's publishing contacts he has the ability to get coverage in all forms of media when and where required.
HRA follows a strict business
plan that is service orientated and value added. We will make your property stand out
from the pack.
Adam Watson:
Associate Director

Adam has over 30 years of tourism experience ready to go to work for you. From Market Development Manager with Singapore Airlines to Director of Sales & Marketing for Hilton International, ANA Hotel Sydney and Daikyo Tourism & Leisure.
Adam has over ten years experience in marketing distribution (GSA) for a portfolio of tourism companies including Emirates, Asiana Airlines, Peter Deilmann Cruises, Macau Tourism and Regal International Hotels.
Proven business development skills, a skilled sales negotiator, and a network of key contacts throughout all facets of the tourism industry, national and international experience in developing and implementing strategic marketing and financial plans, expertise in developing and implementing advertising and promotional campaigns and the ability to manage and motivate sales teams.
Adam successfully launched Emirates into the Australian market and achieved a 125%revenue growth in the first 12 months of operation. Whilst General Manager for ICON Services he increased clients from initial of 5 to 15 airlines plus 4 hotel groups and various tourism and hospitality products.
His knowledge and understanding of the tourism industry is second to none.

Lynette Davies
Associate Director, New Zealand.
Lynette is well known in New Zealand for her fund-raising activities and marketing expertise.
Her involvement with tourism goes back more years than she cares to remember and includes setting up Auckland Tourist Times, marketing for Tourism Tasmania, compiling wining and dinning guides for New Zealand and Australia and regular freelance articles from both sides of the Tasman.
She is passionate about her birth country, New Zealand and sees a greater relationship building between Australia & New Zealand due to proximity safety issues and costs.
Lynettes strengths will be a great asset to HRA and the New Zealand market. 
Melanie Meens
Account Manager
Melanie’s formal training and work history has been in the Leisure Industry. After completing her Bachelor of Arts Degree in Leisure Studies, Melanie worked for almost ten years in the industry where she developed experience in Sports Administration, Recreation Planning, group events and Community work.
Melanie has also travelled extensively both independently and as a business traveller. After a number of years being expatriated, she returned to Australia to work in Corporate Relocations looking after the housing, education and travel needs of domestic and international Relocates.
Most recently Melanie has been working as a Software Trainer where she provides training and support on a consultancy basis.
All fields of her work have required a specific client focus which she looks forward to translating into strong and supportive relationships across the travel industry, ie Travel agents, corporate companies, incentive house’s and PCO’s.


Phil Oconnell
Associate
Philip joined Thomas Cook Travel in 1967 as a Trainee, this was the beginning of a very long, successful & prosperous career in the travel industry. He joined Malaysia Airlines in 1975 as a Sales Representative and the rest they say, is history. Philip’s career with Malaysia Airlines spanned 28 years and he recently retired as their National Sales & Marketing Manager. He was part of a Management Team that took Malaysia Airlines to 4th position inthe market share by the year 2000, working closely with the Distribution, Wholesalers, Hotel and Airline partners.

Robyn Ronaldson
Account Manager
Robyn Ronaldson is a member of the HRA team in Sydney and her primary role is representing HRA to travel agents in Sydney – both retail and corporate.
Robyn has over 20 years experience in the travel industry and has built up a diverse range of experience in that time covering operations management of tourism events, sales and marketing to the corporate and retail market, together with experience in the inbound tourism market.
She is well known and respected in the industry with contacts in most fields.
During the past 10 years she has represented some well known operators in the market including Chat Tours, Wildlife Safari, Cable Beach Club Resort, Sonaisali Island Resort, Evason Resorts and Spas and Sahara Outback Tours.

David Latta
David Latta is a Sydney-based journalist, editor and public relations consultant. He has written on a wide variety of subjects for such publications as the Sydney Morning Herald, Sun-Herald, Courier-Mail, Travel & Leisure and Vacations & Travel and is the author of six critically-acclaimed books as well as contributing to a number of travel guides.
As an editor, he has steered the creative course of many magazines including convention industry publications The Convenor and Quorum, and trade publications such as The Gambler and Tomadachi – The Journal of the Australia-Japan Society.
In a media career spanning more than 25 years, he knows what works and what doesn’t, a unique insight that has seen him in demand as a PR consultant for a range of industries. His PR clients have included McDonald’s Australia and the Papua New Guinea Tourism Promotion Authority.
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