Craig Davies

Managing Director

Craig is the Managing Director of HRA and founder of the company. He believes in a personal hands on approach and as such has set a limit on the number of clients HRA will represent.

He has twenty years experience in publishing both consumer & industry related publications. He has been actively involved with all state visitor & convention bureaus, Tourism offices and major airlines during this twenty year period.

Craig was a Director of The Braynart Group -founders of Quorum Magazine, Pacific Island Fact File & Meeting Place Australia, a Director of Paradises Ink -founder of Mice.net Magazine, Asian Paradises & Pacific Island Paradises (all of these publications are still actively involved in the market and have proven track records) Now Managing Director of Decra Publishing & Creative, a boutique marketing company and Publishers of Peace of Mind -a seniors magazine.

Having traveled extensively around the globe he has developed a strong love of Asia and the south Pacific " I think we have all this beauty right at our back door, why spend 24 hours on a plane when the very best is but a few hours away". Having spent many years traveling throughout Australia & South East Asia, and dealing face to face with all major hotels and resorts he has gained a clear understanding of what is needed. With his years of publishing experience he also has a clear insight into what advertising works and what does not!

Through Craig's publishing contacts he has the ability to get coverage in all forms of media when and where required.

HRA follows a strict business plan that is service orientated and value added. We will make your property stand out from the pack.

Julie Alderson

Julie is well known in the travel industry, predominantly for her sales and marketing experience with globally branded five star hotels and resorts, including senior roles with Westin Hotels & Resorts, Shangri-La Hotels and Resorts, Hilton International, Sheraton Mirage Gold Coast and Hyatt Regency Sanctuary Cove.  Julie’s most recent hotel sales position commenced in 2005 as the Business Development Director for IHG Global Sales based in the Sydney regional office where, for three years, she was responsible for the growth of not only MICE business for the company across all IHG brands, but international leisure and crew contracting.

From October 2008 until joining HRA, Julie was the Sales and Marketing Manager for the Thai government appointed organisation, Thailand Convention and Exhibition Bureau (TCEB) where she worked closely alongside co-suppliers to raise the profile of Thailand to the MICE market from Australia and New Zealand.

Adam Watson

Associate Director

Adam has over ten years experience in marketing distribution (GSA) for a portfolio of tourism companies including Emirates, Asiana Airlines, Peter Deilmann Cruises, Macau Tourism and Regal International Hotels.

Proven business development skills, a skilled sales negotiator, and a network of key contacts throughout all facets of the tourism industry, national and international experience in developing and implementing strategic marketing and financial plans, expertise in developing and implementing advertising and promotional campaigns and the ability to manage and motivate sales teams.

Adam successfully launched Emirates into the Australian market and achieved a 125%revenue growth in the first 12 months of operation.   Whilst General Manager for ICON Services he increased clients from initial of 5 to 15 airlines plus 4 hotel groups and various tourism and hospitality products.

His knowledge and understanding of the tourism industry is second to none.

Melanie Meens

Account Manager - Melbourne

Melanie’s formal training and work history has been in the Leisure Industry. After completing her Bachelor of Arts Degree in Leisure Studies, Melanie worked for almost ten years in the industry where she developed experience in Sports Administration, Recreation Planning and Community work.

Melanie has also travelled extensively both independently and as a business traveller. After a number of years being expatriated, she returned to Australia to work in Corporate Relocations looking after the housing, education and travel needs of domestic and international Relocatees.

Most recently Melanie has been working as a Software Trainer where she provides training and support on a consultancy basis to organisations installing computerised telephony software.  All fields of her work have required a specific client focus which she looks forward to translating into strong and supportive relationships across the travel agents, and the corporate, incentive and PCO markets.

Account Manager -  New Zealand

 Sharon O’Brien is HRA’s Account Manager New Zealand.

Being in the travel industry for the past twenty two years, Sharon has worked in many areas of the industry ranging from managing a retail travel office, wholesale sales, corporate travel consulting in large corporate companies both in New Zealand and the United Kingdom to Business Development Roles in Auckland.

Sharon trained in aromatherapy and natural therapies twelve years ago. She was snapped up by the Aromatherapy Company freelancing to them, increasing their product range, writing articles and training staff on wellness and wellbeing. Her love for the travel industry beckoned and she returned to the industry specialising in spa resorts within Asia, Australia and the South Pacific.
She has most recently run her own business specialising in spa and wellness travel.
It seems a natural progression for Sharon  to join HRA, as HRA’s increasing portfolio of spa resorts and wellness destinations become more popular to the mainstream traveller. She is delighted to be able to represent and sell hotels and destinations that she personally endorses.
Sharon brings a wealth of knowledge to HRA both from her travel industry and wellness backgrounds.

Lynette Davies                                                                                                    

Lynette is well known in New Zealand for her fund-raising activities and marketing expertise.

Her involvement with tourism goes back more years than she cares to remember and includes setting up Auckland Tourist Times, marketing for Tourism Tasmania, compiling wining and dinning guides for New Zealand and Australia and regular freelance articles from both sides of the Tasman.

She is passionate about her birth country, New Zealand and sees a greater relationship building between Australia & New Zealand due to proximity safety issues and costs.

Lynette's strengths are a great asset to HRA / DRA in the New Zealand market.     

Debra Davies

Accounts & Administration

Debra is the behind the scenes organiser for HRA.  She attends to all admin, accounts and general queries.  HRA would be lost without her.